Apple is coming to CES for the first time in 28 years. But for a different purpose

The annual CES consumer electronics show will be held in Las Vegas from January 7 to 10. And this time

it will be visited by a long-forgotten guest - Apple.

Why is it important

Apple has always stood firm in its positionabout various exhibitions: while other companies were preparing their best new products for them, the apple manufacturer held its own presentations and did not participate in mass events.

Moreover, Apple often put a spoke in the wheels of CES: for example, last year it actively trolled visitors to the exhibition, and in 2007 it stole the lion's share of attention with the debut of its first iPhone.

The last time Apple participated in CES was back in 1992. Then she introduced the Newton pocket computer, which never became a popular product.

And in 2020, Apple will return to Las Vegas after 28 years.

What for?

The CES schedule speaks about the participation of Cupertino residents. True, while competitors are preparing new products for the exhibition, Apple is going there for a different purpose.

On January 7, the head of issues will speak on the CES stagePrivacy Jane Horvath. Representatives from Facebook and Procter & Gamble and the Federal Trade Commission Commissioner will join her to discuss privacy, security and online privacy. The theme of the talk is “Privacy is a Human Right.”

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