In 2014, Apple acquired Beats Electronics, manufacturer of the popular headphones, speaker systems and
It is believed that Apple is currently working onwireless headphones AirPods X, very similar to BeatsX. They will be designed for sports and running. Once this device is released, the Apple and Beats headphone series will start to overlap too much. Therefore, according to the source, the head of the company, Tim Cook, plans to gradually phase out the Beats line over the course of the year.
Such plans, by the way, can explain the current big discounts on Beats headphones.