The research company World Brand Lab has summed up the results of 2022 and compiled a ranking of the 500 most influential brands
What is it this time
As the company explains, brand influence isit is its ability to develop and capture markets and make profits. When compiling the annual rating (and, by the way, they have been published since 2003), the brand is assessed according to three key indicators: market share, brand loyalty and global leadership.
As a result, Apple topped the 2022 ranking. It is followed by Microsoft and Google, which occupy second and third places, respectively.
In general, the TOP 10 looks like this:
- Apple
- Microsoft
- Amazon
- walmart
- Toyota
- McDonald's
- mercedes benz
- Coca cola
- Tesla
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