Apple News will support micropayments and DoubleClick for Publishers from Google

Apple News is gaining popularity among iPhone and iPad users, but publishers are still afraid

platform due to Apple's monetization rules as well as limited revenue. Apple will soon change this by adding support for DoubleClick for Publishers. This will add third-party advertising to Apple News.

In addition, Apple will add micropayments that will allow users to read articles, paying each separately.

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“They have scope, but no dollars,” – says one of the publishing partners. "So Apple will have to do something ASAP or publishers will stop working with them."

Publishers will notinterested in Apple News even despite the scale of the service. He does not give them any advantages. By adding support for third-party advertising and micropayments, Apple wants to change this and make Apple News a convenient platform for publishers. The service is visited by more than 47 million readers per month, and this is only in the USA.

Apple is still working on details that are unlikely to appear sooner than in a couple of months. Most likely, we will see new tools in Apple News with the release of iOS 11.

Apple recently allowed third-party advertising tags on Apple News, expanding the range of advertisements.