When Steve Jobs returned to Apple in the late 1990s, one of his first actions was to draw attention to
Among other things, this was achieved foraccount of the "Think Different" advertising campaign. And now, as it became known, the apple corporation has lost the right to use this slogan.
We are talking about the possession of a statement in Europe -Apple filed corresponding applications in 1997, 1998 and 2005. But due to the fact that in the last five years the corporation did not use the slogan, it was deprived of the right to it.
It is reported that now this right belongs toSwiss watch manufacturer Swatch. It was his lawyers who back in 2016 demanded to deprive Apple of the opportunity to use the phrase “Think Different”. And all due to the fact that she “lay” idle for a long time.