According to The Wall Street Journal, Apple is going to show its films made for the Apple TV+ service on big screens.
What, when and where will they show
Apple is currently in talks with movie chains and experts from the entertainment industry. It is noted that the company plans to release films before they are released on Apple TV+.
Let's remember that the main competitor - Netflix -slightly different policy. The company also distributes its films, but at the same time as releasing them on its service. But the movie chains themselves usually insist that films not be shown within three months after the premiere.
However, Apple does not seek to obtainadditional income from showing films in cinemas. In this way, the company wants to promote its brand and expects to attract famous directors and producers to create original content.
One of the first Apple TV+ films will be Sofia Coppola's On the Rocks starring Bill Murray and Rashida Jones.
Let us remember that the Apple TV+ service was introduced in March of this year. The launch will take place on November 1st. Subscription costs $4.99 per month.