BlueFin Research Partners analyst gets "kind of confirmation" fromrepresentatives of the chain
However, early production does not meanthat Apple will depart from the established schedule and announce the sale of iPhone 8 ahead of time. Most likely, the company from Cupertino will launch the sale of iPhone 8 in September, according to the tradition that has developed over recent years. It is believed that Apple’s efforts to start production earlier are aimed at better meeting the expected demand for the iPhone 8.
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“As we discovered, the most intriguing momentIt is that Apple places orders for the next generation iPhone a little earlier than the company’s traditional deadlines, although at the moment there are no obvious signs that the company was planning to move the iPhone 8 / X announcement.
Assemblies were presented for several months.earlier, given the fact that consolidated expectations for the next generation of models increased by 10% compared with the same period last month to the level of “122 million devices”. In addition, the AAPL [Apple Stock Exchange Index] has ordered a reduction in the production of iPhone 7, 7 Plus, and SE models in the process of preparing for the production of next-generation devices. ”
Analysts expect iPhone 8 on salesbreak all records and for this there is every reason for such assumptions. The next-generation mobile device will be released in a radically updated design and with a lot of innovations, such as an OLED display and, probably, it will acquire support for wireless battery power. Judging by the reports, Apple plans to produce up to 9 million iPhone 8s in June this year. Among other things, the company also reduced the production of iPhone 7 and iPhone SE.
Given the incredible hype around the iPhone model8 due to the new design, it will be interesting to see if this model can help Apple set a new sales record for the 4th quarter of this year. The iPhone 7 and iPhone 7 Plus models, despite their very modest design innovations, but combined with a massive marketing campaign from mobile service providers and Apple itself, allowed the Cupertino company to publish record sales figures for the 4th quarter of 2016, which were registered at 78 million iPhones devices sold.