Balenciaga has released a video game to unveil its next clothing collection

Afterworld: The Age of Tomorrow is an "allegorical adventure" set in placein 2031.Avatarhero

It moves through individual zones, it has its own tasks, they reportThe description of the game is not the most detailed - it will doto all video games from Super Mario to Wolfenstein.So far, one thing is clear: the focus of the game is on the new fall collection of the 2021 campaign. Input reports that The Age of Tomorrow is available to play through browsers. 

Fashion titans had to wonder howcause a stir in a year when face-to-face collection shows are impossible. According to The Guardian, approaches differ from one fashion house to another. Some prefer small runway shows with a limited number of visitors, while others prefer to broadcast their events live. Balenciaga has already experimented with an online format to showcase its Summer 2021 collection. This is how the video for the song I Wear My Sunglasses at Night appeared.

Apparently, the upcoming collection of fashionat home is based on the theme of human destiny, "as seen in an interactive gami ed journey." The Verge warns the fashion house's game won't be the next "high-octane esports hit."

This isn't the first time video games have helped launch products.not related to video games. The world of video games and fashion have been collaborating especially often lately. League of Legends developer Riot Games announced last year that Louis Vuitton would be developing new in-game and real-life items related to the game. Other high-profile collaborations include Travis Scott's limited-edition PlayStation sneakers. And fashion brand Acronym made a jacket inspired by Death Stranding and sold it for $1,785. 

Read also

Found the alleged kingdom of the disappeared Hittites. What have archaeologists found?

Voluntary death. We tell how the euthanasia procedure works around the world

New sensor detects saliva flight range when sneezing