The Russian mobile operator Beeline has launched a new tariff called UP. It consists of 5
Each character has a name.These are Bazya the bee, Jung the dragon, Push the cat, Ping the robot and Tapa the panda - everyone can help a Beeline client “upgrade” their tariff and receive additional minutes of calls, gigabytes of Internet, discounts and special offers every month. In general, the UP tariff is a continuation of the “Your decision” tariff, which was positively received by 54% of Beeline customers, and the accompanying slogan “On your side”.
UP includes over 20 different products,previously available for connection. And for variety and personalization, characters were created, which are pre-assembled sets of UP tariff settings; each "apper" is better suited for a particular segment of the audience.
So, each character can offer the following options:
- bee Bazya gives you the opportunity to share your minutes and GB with the numbers of your family members with a 50% discount;
- dragon Yung gives unlimited access to YouTube and TikTok;
- Kitty Push provides priority service in the Beeline customer support service and gives 1.5 times more Internet in roaming at no extra charge;
- robot Ping gives additional 30 minutes of voice calls to the numbers of Uzbekistan, TCELL Tajikistan, Beeline Kyrgyzstan and Beeline Armenia;
- Panda Tapa will protect against connecting unwanted subscriptions on the Internet and gives a 20% discount on the subscription fee for customers over 60 years old.
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But each client can choose for himself the rightoptions and change the tariff. As mentioned above, each "apper" - 36 settings. As a result, the user receives 180 options for the basic content of the UP tariff and more than 1000 combinations with additional options.
“The new tariff has replaced more than 20 products,that were previously available for connections. We took the best that was in the Beeline: products for the family and the flexibility of the Your Solution tariff, added user experience gamification to this - and got the UP Tariff, ”Beeline said in a release.
For more information on the new rates, please follow this link.