Even though this may have a negative effect on traffic, Wildberries artificial intelligence still
Some unscrupulous market participantsuse fake “discounts” on goods and cheat positions of goods in search results to deceive users. Wildberries doesn't like it, so the marketplace launched a "new IT solution" based on artificial intelligence (AI) that shows users offers with real discounts on goods. The principle of AI is simple: the system analyzes the history of prices for goods and gives the first places in the search results for goods with real, not “nominal” discounts.
And everyone can use this function, it is enough to turn on the new filter “Favorable first”.
This is a unique tool that has no analogues ononline retail market. It will allow consumers to receive information about real discounts, as well as protect entrepreneurs from unfair competition from other market participants.
Press service Wildberries