Benjamin Moore & Co. released a device and application for selecting colors in the interior

Paint maker Benjamin Moore has released a new Color Portfolio app and ColorReader for color selection.

using augmented reality.

Paint the walls without buying paint

In the application, users will be able to see howthis or that Benjamin Moore color will look right in their room, save selections and instantly share images. The ColorReader is designed to scan color on a flat surface. After selecting the desired shade, the application displays the three closest colors among the manufacturer's paints. For example, you can take your favorite shirt, take colors that go well together and “try” them on your walls.


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The Color Portfolio app is now available forfree download for iOS and Android devices. The ColorReader gadget is available in two versions: standard for $99 and more expensive professional for $249. The second is equipped with an OLED display to display results and is capable of storing more than 10,000 colors.