Chinese streamer Austin Li Jiaqi, known as the "King of Lipstick", sold $ 1.7 billion worth of merchandise in 12 hours live.
What is known
October 20, 2021 streamer from the Middle Kingdom smogbail out ¥ 10.7 billion or $ 1.7 billion by selling goods through the Taobao app. According to him, the live broadcast, which lasted for 12 hours, was watched by about 250 million people.
Note that Alibaba does not usually disclose sales information. The data was shared by the analytical company Hongren Dianji.
Another Chinese streamer, Viya, was slightly less fortunate. He was lucky enough to earn ¥ 8.3 billion or $ 1.25 billion in 14 hours.
As a reminder, last year, within the framework of Double 11on Chinese marketplaces, the total sales were $ 115 billion, which is 24 times more than on Amazon during Black Friday and Cyber Monday. But in fairness, it should be noted that sales in China last almost a whole month.
</ p>