Consumer Intelligence Research Partners (CIRP) has published a new report on user loyalty
Who's in the lead?
No one doubted that the strongest positionsoccupied by Apple. The study showed that more than 90% of iPhone users remain brand loyal, meaning they buy a model from the same company as a new smartphone.
For comparison, Samsung has less than70%. CIRP explains this by saying that Apple is the only company that produces iOS devices. In turn, Android users can choose devices from other manufacturers, while maintaining the familiar platform and favorite features.
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The data also showed that Apple's shareaccounting for 43% of all smartphone sales in the US over the past three years. Samsung takes second place with 31%. At the same time, LG has bronze with 9%. Considering the absence of Chinese brands in the ranking, this is not surprising. Although this is sure to change soon as the South Korean company recently exited the smartphone market.
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