While only the coronavirus was making itself felt, people did not even think of defending themselves and taking urgent measures.COVID-19
Analysts say this is the most powerful annuala fall in the history of the smartphone market. In total, about 62 million smartphones were delivered in February (in the world), which is significantly less than in the same month last year - 99.2 million smartphones. And if we take into account the annual growth of the market, it will become clear that this is a real peak, a failure. And with the first month of supply, they dipped by 40 percent, because the pandemic forced manufacturers to close their enterprises and quarantine employees. Assembly lines stopped, points of sale closed. But China is the most capacious smartphone market. Analysts say that this period the industry will never remember, or rather, will not, but will have to.
Who is the sales leader
What is noteworthy, all of February on suppliessmartphones worldwide led by the Korean manufacturer Samsung. At the same time, the company introduced new models of its flagship Galaxy S20 smartphones this month, and also launched a breakthrough (in terms of image) clamshell Z Flip. But the Korean company also experienced pandemic pressure, as many component suppliers were located in the Middle Kingdom, where all enterprises began to close. I had to somehow get out
The second largest by the KoreansAmerican company Apple, then the Chinese Xiaomi, Huawei, as well as OPPO, Vivo. The head of the analytical center said that there are already signs of the restoration of all production processes in the Middle Kingdom, but the supply of smartphones will still remain at a weak level throughout March.
Europe is unwell
After China, the outbreak of coronavirus rapidlyspread to the European part of Eurasia, to North America and other regions and countries. And this is also a huge damage to the smartphone industry, as tens and hundreds of millions of wealthy potential buyers are now isolated. They can’t go to big shops, and they don’t want to, now they’re definitely not up to shopping for new smartphones. These are huge losses and lost profits.
But it’s necessary to recover, and the industry inthe coming weeks will have to work hard at times to compensate for all drawdowns, or at least a small part. Sales will begin now, especially online, for consumers it is a golden time, manufacturers and sellers will throw off price tags to clear their warehouses of accumulated products in order to accept new lots. Most likely, in addition to smartphones, sellers will send many bonuses in the form of smart watches, headphones and other accessories.