Counterpoint Research: shipments of foldable smartphones will grow 10x by 2023, but Samsung will dominate

On August 11, Samsung will present two new folding smartphones - Galaxy Z Fold 3 and Galaxy Z Flip 3. By this date

Counterpoint Research analysts have prepared a forecast for the foldable device market in the next few years.

What to expect

Nowadays, foldable smartphones are more of a nicheproducts, but analysts are confident that with the development of technology, the emergence of new models and the reduction of their cost, these gadgets will soon become quite popular. Thus, it is expected that about 9 million units will be shipped this year, which is 3 times more than in 2020. At the same time, Samsung will dominate with a market share of more than 88%.

But by 2023, a 10-fold increase in supplies is expected. And although more manufacturers will enter the foldable device market, Samsung will still dominate with a share of almost 75%.

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“Samsung's more affordable foldable smartphones couldbe attractive to some users, especially those who have previously purchased larger or larger S-series or Note models. If the Flip model can be sold at the same price as the Ultra, we may see greater adoption in the future,” says senior analyst Maurice Maple, who tracks the US market.

Counterpoint Research also predicts thatby 2023, Apple will finally introduce its first smartphone with a flexible screen. This will not only be a game-changer for the mass adoption of foldable devices, but will also improve component performance and scale across the entire supply chain.

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