The daily audience of VKontakte in Russia grew in March 2023 to 53.6 million users. This is a record for
Company representatives note that modernizationThe recommendation system used in the VK Clips service has led to a significant increase in time spent on the social network. According to data for February, the number of online video views of the service has increased by 2.5 times compared to last year, and the total time that users spend watching clips has increased by 3.2 times.
Similar growth is recorded in a number of otherservices. For example, according to data for January and February, the number of views of messages in the feed increased by 46% compared to last year, and comments - by 43%.
Against the backdrop of the blocking in Russia of some foreignsocial networking services that continue to operate have been demonstrating audience growth over the past year. Earlier, Kommersant, citing the 2023 Global Internet Phenomena Report, reported that in 2022, VKontakte and Telegram entered the top 10 applications that generate global Internet traffic. The social network ranked ninth in the "social apps" category and fourth in the "social mobile apps" category, while the messenger came in third in the "messaging apps" category.
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