Demand for smartphones at ten-year lows, but not for game consoles

Analysts at CCS Insight predict a decline in the smartphone market.Sold Worldwide

Just over 2.5 billion units of smartphones, while last year more than 1.4 billion were sold.And this will be the worst indicator in the last ten years.The current quarter will lose almost 30 percent.

This level of sales has demonstratedthe unavailability of manufacturers and their anxiety, because when compared with the same volumes a decade ago, there users were still in no hurry to part with their old, but reliable push-button phones.

Release little and buy little

Researchers are confident that, on the one hand,a slowdown in the supply chain will make it more difficult to manufacture smartphones; on the other hand, consumers, both private and corporate, will not be inclined to spend money on new models in the near future, because last year’s versions or even older ones work great for employees. The crisis is in the yard, and there will not be a long time before shopping, and the impact of this crisis will continue after the normalization of the situation with the coronavirus pandemic. Even simply because most consumers will not have free money for such expenses.

Nothing is eternal under the Moon

Whatever deplorable situation looms, andNow, and in the near future, it will not last forever. Analysts predict that the smartphone market and the mobile device market as a whole next year will be able to recover quickly, including thanks to the new technology, which few people use now - 5G. By then, the networks will already be more or less deployed, and users will have strong motivation to buy a new smartphone. After all, I want to try the connection of a new generation with incredible speeds.

Experts explained that data from the Middle Kingdomdemonstrate excellent indicators of how self-isolation of consumers, as well as uncertainty, negatively affect demand, and for any product other than basic necessities. The new smartphone does not even fall under this category of goods. January and February of this year cut volumes by almost 50 percent. The same data from other countries, those that have introduced strict quarantine measures. An isolated consumer will not buy anything, especially a new smartphone.

However, not everyone is a loser

An outbreak of coronovirus caused so many peoplesitting at home, and the markets are now very sagging, and on almost all fronts. We, of course, will not affect manufacturers of toilet paper, hygiene products and medical products, but for the electronics industry, for some, there is a movement in the right direction.

It's about game consoles. If people have to spend a lot of time at home, then they need to occupy themselves with something, they have already jumped up with Netflix and other streaming services. But sales of the Nintendo Switch have also risen substantially. Now all online stores are attacked by consumers, the demand for game consoles is fixed quite peppy.

Immodest sellers

That's just the sellers decided to usesituation, and inflated prices on the console. Therefore, demand is quickly balanced by greedy retailers. On Amazon, sellers are not shy. They are asking for $ 500 for the Nintendo Switch, despite the fact that the official price of the console is $ 299, and these gadgets have never been in short supply. On Ibei, sellers are not shy either, asking for $ 400 or more for the console. Now poyuzannye consoles can be bought no cheaper than 360 dollars.

But every tricky action has its owncounteraction. For those who have not yet managed to buy a console for expensive - the news is good. The manufacturer promised in the near future to roll out large quantities of the Nintendo Switch to the market.