Despite the fact that many industries are now in decline due to the global crisis, the mobile industry
What is known
The analytical company App Annie publisheda report according to which, in the first quarter of 2020, there was the greatest demand for applications among users of Android and iOS devices. Due to quarantine, smartphone owners began to spend 20% more time on programs and games than in 2019.
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According to the report, consumers made purchasesin applications totaling US$23.4 billion. Of these, 15 billion come from the App Store and 8.3 billion from Google Play. If we talk about iOS, then 65% of this money was spent on games. For Android this figure is 85%. Thus, in the first quarter of this year, gaming purchases accounted for 16.7 billion US dollars.
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In addition to games, owners of Android smartphones alsospent their time on social and entertainment apps (especially Disney+ and Twitch). iPhone owners, in turn, often used TikTok, YouTube and Tinder.
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In total, 31 billion apps were downloaded in the first quarter of 2020. This is 15% more than in the fourth quarter of 2019.
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Source: App Annie
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