EA partners with Nike on .Swoosh web3 platform

Electronic Arts has partnered with sports brand Nikee to create a “digital community experience” .Swoosh on

web3 base. The partnership will provide an “immersive experience” and “whole new levels of customization” in EA sports games.

What is known

In future projects within the EA Sports series andIn partnership with Nikee, EA Sports plans to make selected virtual goods available for purchase, providing players with a unique new opportunity to express themselves and be creative through sports and style.

.Swoosh launched last November andis currently in beta. It uses blockchain technology as a home for virtual creations. Nike is committed to offering “an inclusive, equitable place for athletes, creators, collectors and consumers”.

Recently .Swoosh has released a collection of virtual sneakers that are sold in NFT format. These sneakers are available in special packaging that can be obtained randomly, and the owners have the opportunity to decide whether to unbox them and add them to their collection.

Right now, Nike's collaboration with EA does not include the use of NFTs, but there is scope for a joint project that could bring the two platforms together.