Electronic Arts got into the Guinness Book of Records thanks to the loud scandal with Battlefront 2

Electronic Arts has already received an award as the worst company, and in 2019 it managed to break another record.


According to PC Gamer, “electronics” were included in the BookGuinness World Records for the most “liked” comment on Reddit. An EA representative left a message on the forum when he was trying to justify the first version of monetization of Battlefront 2. At release, characters were expensive and gamers were allowed to buy an in-game advantage with money.

Then the public relations managerwrote that the developers wanted to instill a sense of pride in the players, but they only provoked indignation. At the time of writing the news, the ill-fated comment received 667,812 downvotes.

Note that since then the developers have changedmonetization. Now you can only buy cosmetics for real money, and characters, abilities, etc. are unlocked through gameplay. In addition, Battlefront 2 has changed the revival system, and the game will receive a content update in September.