Twitter has decided to relax its advertising rules to allow the promotion of cannabis on the social network.
What is known
Twitter was the first major platform toallowed cannabis companies to advertise their products. Amy Deneson, co-founder of the Cannabis Media Council, said this is a groundbreaking opportunity that will allow advertisers to reach new markets and reach new audiences.
To post ads on Twittercompanies must meet several requirements. One of the key limitations is that they cannot directly advertise the sale of cannabis.
Ads should not be displayed to users under the age of 21. In addition, advertising will have to do without images of cannabis use and information about its health benefits.