Former head of OnePlus unveils "Nothing"

A few months ago, OnePlus co-founder Carl Pei left the company and announced the creation of a new

startup. Now he has introduced his brand.

What it is

Nothing is the unusual name the company received. True, little is known about her yet. The office is located in London, and the brand will specialize in consumer products.

“Nothing interesting has happened in the area for a long timetechnologies. It's time for change. Nothing's mission is to break down the barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, natural and intuitive to use. When they are advanced enough, they should fade into the background and seem like nothing,” said Carl Pei.


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Nothing plans to release smart productsin different categories, but there are no specifics yet. In a conversation with The Verge, Carl Pei noted that the products will use custom components to differentiate them from existing devices.

In addition, the company is completely independent and is not owned by anyone. It has its own research and development department.

The first Nothing devices should be released in the first half of this year.

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