Former head of OnePlus unveils "Nothing"

A few months ago, OnePlus co-founder Carl Pei left the company and announced the creation of a new

startup. Now he introduced his brand.

What it is

Nothing is the unusual name the company received. True, little is known about her so far. The office is located in London, and the brand will specialize in consumer products.

“For a long time nothing interesting happened in thetechnologies. It's time for a change. Nothing's mission is to break down the barriers between people and technology to create a seamless digital future. We believe that the best technologies are beautiful, natural and intuitive to use. When they are advanced enough, they should fade into the background and seem like nothing, ”said Karl Pei.


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Nothing plans to launch smart products indifferent categories, but there is no specifics yet. Speaking to The Verge, Carl Pei noted that the products will use custom-made components to differentiate them from existing devices.

In addition, the company is completely independent and does not belong to anyone. She has her own research and development department.

The first Nothing devices are due out in the first half of this year.

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