Four hands: OPPO Reno2 with your own eyes

In London, the European premiere of OPPO Reno2. Top-end smartphone in the subtop line, the other day he

will appear on sale (full price 16999 UAH, on pre-order - 14999 UAH). Editors gg visited the London presentation and already got acquainted with the device, a review will appear on the site later. In this material I will share my first impressions of the smartphone, brand and presentation.

Back to the Future

On October 23, OPPO will hold a presentation of the brand andline of smartphones in Ukraine. Ukraine has become one of the four European countries where the brand plans to expand this year. Others are Germany, Belgium, Portugal, that is, the markets are very different from ours. Unfortunately, within the framework of this presentation, OPPO representatives did not comment on the upcoming expansion. All details - October 23.
Six years ago, in 2013, as part of the Russianthe presentation of the OPPO Find 5 model, company representatives announced plans to enter Ukraine. But it did not work out. The crisis struck, and the brand found our market uninteresting. He also left Russia for a while.

This year, the company returned to the deferred plan. Offices of OPPO and Vivo (another brand in the portfolio of BBK Corporation) in Ukraine appeared almost simultaneously.

Physics without lyrics

At the London presentation all were collectedcountries where the brand is present within the region - from Kazakhstan to Spain. Among the guests from the media are many video bloggers and television. According to how many people were present after the presentation at an interview with key companies, the impression was that there were less than a third of journalists (however, there were partners, so it’s difficult to judge for sure). So far, without gloss and socio-political publications (in any case from Ukraine and Russia), as often happens when a brand is just starting to work on recognition. During the presentation - a lot of technical specifications. After the interview, they are willing to answer all technical questions, but about the market - only in general terms and mostly evasive.

The presentation was practically devoid of lyrics. A lot of numbers, characteristics, examples. The only thing that has been emphasized besides is on creativity, partnership with artists and patronage of sports. The brand’s audience is “young at heart”. Hence the focus. This year OPPO continues to cooperate with the football club Barcelona. In general, it is interesting how much Europeans pay attention to such things.

Another thing that OPPO keeps in focus is5G. For Ukraine, the topic is not yet relevant, but in Europe this is an urgent issue, networks are already under construction. OPPO recalls that it is working on technology, has patents, and is among the first to introduce 5G smartphones.

Long road

Reno2 started from India. The model was presented a couple of months before. India is a huge and therefore promising market; it excites many Chinese brands, which have become crowded at home. Xiaomi a couple of years ago pushed off the pedestal of Samsung, OPPO crowds Apple in the flagship segment. Over the year, the company grew by 41% in the Indian market.

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In native China, the OPPO brand grew, but perceivedI have not reached the premium brand yet. Of the Chinese, Huawei is considered the highest by all, and now that the US has pressed on the favorite of the public, its sales in the Middle Kingdom have gone up in the wake of patriotism and large marketing infusions. And other brands in this generally mature market became crowded. Apparently, this was the impetus for the active expansion of the BBK Corporation brands in the European expanses.

OPPO Reno2 do it yourself

I already had a few days to get acquainted with the smartphone. Enough for first impressions, but not for review yet. For the time being, I can definitely say three things - camera, design and autonomy.

The company focused on the roundedcase, not a single sharp angle. And also Reno2 is heavy (inside the battery is 4000 mAh, outside - tempered glass) and it lies well in the hand. Pop-up camera - not on a thin leg, but leaves a little diagonally, the design looks reliable. In general, this creates a feeling of quality and even premium.

The model will be available in two colors - black and blue. And if you already thought that black is boring, then look at the photo below and the interesting overflow effect on it.

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Blue, by the way, is also interesting, with an overflow. In English - ocean blue, the color is really deep and different, like a water column.

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The camera module does not hang over the body, everything fits inside. It also works on device perception. But from the minuses - the camera often gets under your fingers, you should always wipe it before shooting.

I have not conducted autonomy tests yet, but I canto say that in life, the smartphone has shown itself to be excellent. For example, a couple of days in London the battery lasted until the evening with heavy use of the map, camera and screen, and in roaming. The Snapdragon 730G processor is made according to the 8 nm manufacturing process, the screen is AMOLED, albeit large (6.5 inches), so the model’s autonomy potential is good. The smartphone supports fast charging (according to OPPO - 51% in 30 minutes).

But the main thing that is in Reno2 is the camera. It focuses on communication. It consists of four modules: the main 48 MP (Sony IMX586, 1 / 2.0 ″, aperture F / 1.7), 13 MP telephoto lens (1 / 3.4 ″, aperture F / 2.4, autofocus), wide-angle 8 MP lens (116 ° | 1 / 3.2 ″), 2 MP single-lens for portrait mode (1/5 “| 1.75 um). And equipped with a 5x hybrid zoom. And here, better than any words, examples will tell everyone for me.

The night mode has an ultra mode, inwhich picture is visible even in complete darkness. Yes, it is really visible, but this focus only works with a tripod or with normal fixation of the smartphone. Although with minimal lighting, you can shoot with your hands. Pictures are “pulled” using artificial intelligence.

I liked that in portrait mode the camera perfectly separates the person from the background, usually smartphones have this problem. But to be like this, on the fly and the first time - this is a rarity.

The wide-angle module has a modesuper macro shots (up to 2.5 cm to the subject) and convenient control for zoom with a single interface button. It’s convenient to make a general plan, then zoom in a couple of clicks in order to remove details, for example, of the city landscape.

Photos in original resolution are in a separate gallery on Torba, I advise you to consider in detail.

There is an ultra-wide mode for video. In addition, there are slow motion and fast motion modes. Honestly, I almost never shoot a video for myself in ordinary life, and even more so in special modes. But after the test for the sake of recording accelerated video on Reno2, it seems I will do it more often.

But in slow motion there are problems with focus.

It’s completely uncharacteristic for Chinese brands thatwhen taking a selfie, the smartphone does not try to make an ideal face by default. On the contrary, the skin is with all the flaws, if you want “beauty”, you need to set it manually in the settings. Honestly, I haven’t gotten with the front camera yet, almost all the pictures turned out to be unsuccessful, because the camera very carefully notes the flaws. Either it looked worse these days than usual, or has lost the habit of seeing your face on a selfie without “improvers,” or something is really wrong. Well, I’ll sleep off better on the weekend and try again.

The smartphone is equipped with 8 GB of RAM and 256 GBbuilt-in. The processor is not the top level, but powerful enough. More information on hardware, software and performance will be discussed in the review. As part of the preview, I can say that it is comfortable and sufficient for me. I don’t play games, I don’t mount video on a smartphone, but I work on it often, in general this is my main gadget, I can’t let go of it. However, today even mid-range smartphones with less RAM are already comfortable for most users. In this case, we are talking about a reserve for growth.

And also a sound. He's cool on video, in headphones, and in dynamics. Although it is a pity that he is the only one and not very loud. There is support for Dolby Atmos technology, and the dog was eaten on OPPO audio.

In the dry residue

This is not my first meeting with OPPO smartphones. One can feel how the brand has grown, strengthened and become more pleasant in work compared to 2013. Like the flagship of the Ukrainian market from the Vivo brand, this OPPO model gives the impression of a mature solution in terms of user experience. Comfortable, thoughtful, felt breed. There is only one caveat, and for the Ukrainian market it can become fatal - it is valued against the background of low solvency and fierce competition. The segment in which the model is presented is already very brand-oriented. In addition, Xiaomi, Huawei / Honor and Samsung are fighting for our customer, and some are selling smartphones at a loss to increase their share. Surely new players came up with marketing budgets, but with such serious price competition and low brand awareness, it will be difficult and very expensive to grow. At the global level, OPPO does not consider Honor its competitor and competes only with premium solutions - Samsung, Huawei. But Honor is already familiar to the Ukrainian market, and OPPO is known to geeks. Which for the most part are more demanding on hardware and may also consider the model a little expensive when “Xiaomi or OnePlus have a more powerful processor” or something else better, and the price is slightly higher. Unless the market loses two major players, then a niche will be vacated for OPPO.

For those who want to know more:

  • Vivo V15 Pro review: who is new
  • Oppo brought to Europe Reno 2 and Reno 2Z with Quad cameras and pull-outs
  • OPPO will present in Ukraine Reno 2, Reno 2Z and Reno 2F smartphones on October 23