Get ready: your iPhone will start showing more ads soon

Apple may add ads to more apps preinstalled on your iPhone, writes Mark

Gurman (Mark Gurman) from Bloomberg. Discuss

This will apply to the Maps, Books, and Podcasts apps. Apple has started testing search ads in Maps. Recommendations for restaurants, shops, etc. will be shown there.

Apple is already implementing a similar advertising modelin the App Store: Developers can pay to promote their app on the search page for a specific term, such as "puzzles" or "photo editor". As Gurman points out, Maps advertising could work the same way: Companies would pay to appear at the top of search results.