Get the Message: Google is trolling Apple in its large-scale advertising campaign online and on city billboards

Google launched this week a large-scale advertising campaign “Get The Message”, the main recipient of which is

is Apple.

What does it mean?

So, on billboards you can easily recognize a standard chat with messaging. His main call is for Apple to abandon the old MMS standard and implement RCS (Rich Communication Services).

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The fact is that due to the old MMS standardIn text messages from Android to iPhone, image resolution is reduced and a blue-green bubble phenomenon appears. With the transition to RCS, iPhone and Android users who text each other will be able to receive read receipts, input indicators, data sharing, higher-resolution videos and images, and improved group chats.

The advertising campaign is already gaining momentumon digital platforms such as YouTube, Twitter and TikTok, as well as on social networks with the involvement of some celebrities. And now billboards have started popping up in New York City. They include the words “Help Apple #GetTheMessage” and a link leading to the Android.com website.

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“The purpose of this campaign is a clear call"Apple is finally joining us in introducing the latest messaging standards to deliver the best messaging experience for everyone, on both iOS and Android," said Adrienne Lofton, Global Vice President of Integrated Marketing. platforms and ecosystems.

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