Google wants to turn YouTube into an online store

It looks like advertising on the YouTube video service will soon reach a new level.

What does it mean

Bloomberg edition,

Referring to his own sources, he writes thatthe company wants to sell various products on YouTube. That is, the user will be able to make a purchase directly by simply clicking on the product while watching a video and without going to third-party store sites. As a result, YouTube will be able to compete with giants such as Amazon and Alibaba.

The new feature is currently being tested, for thisauthors need to install a special program for labeling and tracking products from videos. In addition, integration with the Shopify platform (an online company that develops software for online and retail stores) is being tested.

One of the YouTube representatives confirmedtesting the function on specific channels. At the same time, the authors of the videos can control which products are displayed in the video. The company calls it an experiment and declines to disclose other details.

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