Google bought Fitbit for $ 2.1 billion and will now produce smart watches

Alphabet Announces Acquisition of US Fitbit Specializing in Wearables

electronic devices. The total transaction amount was $ 2.1 billion.

What's next

Fitbit will repeat the fate of Nest and will producewearable gadgets under the brand name Made by Google. So we expect the announcement of the Pixel smart watch on Wear OS, which, in turn, will receive even more investment after the acquisition of one of the pioneers in the industry.

“Thanks to Google’s resources and global platformwe will be able to accelerate the implementation of innovations in the category of wearable devices, accelerate development and make health even more accessible for everyone. I’m very excited about what lies ahead. ”- James Park, Fitbit Co-Founder and CEO

In a press release, Fitbit emphasized that data on the health and athletic performance of users will remain anonymous and will not be used by Google for advertising.