Alphabet announced the purchase of American Fitbit, which specializes in the production of wearables.
What's next
Fitbit will repeat the fate of Nest and begin to producewearable gadgets under the Made by Google brand. So we expect the announcement of Pixel smartwatches on Wear OS, which, in turn, will receive even more investment after acquiring one of the industry pioneers.
“Thanks to the resources and global platform of Googlewe can accelerate innovation in the wearables category, accelerating development and making health even more accessible to everyone. I'm very excited about what lies ahead" - James Park, co-founder and CEO of Fitbit
In its press release, Fitbit emphasized that user health and fitness data will remain anonymous and will not be used by Google for advertising.