Google will pay Apple $ 15 billion to keep the default search engine status

The default search engine in Apple's own Safari browser has always been a point of contention

between the largest search giants.A recent report published by Bernstein investment bank analyst Toni Sacconaghi suggests that in order to maintain its status as the default search engine in the Safari browser, Google could pay Apple $15 billion this year. This is 50% more than last year – then the amount was “total” $10 billion

Moreover, next year this fee will increaseup to 18-20 billion dollars. This estimate uses information from Apple's public filings as well as a bottom-up analysis of Google's TAC (traffic acquisition cost) payments.

Toni Sacconaghi says Google will take careabout outbidding Microsoft. However, in the future this board will have two risks, one of which is – regulatory risk, and the other – that Google will consider the deal worthless.

Over the years, Apple has been exposed tosevere criticism for keeping this search engine the default on iPhone, iPad and Mac. However, the company has an explanation for this step. According to Apple's senior director of global privacy, Jane Horvath, despite concerns about privacy, Google Search is simply the most popular search engine right now.

Source: ped30

Illustrations: gizchina

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