Italian fashion house Gucci has released an iOS app that allows customers to “try on” the collection.
Without going to the store
Users will be able to select and try on in ARany Ace sneaker, which is available in a variety of styles, from plain white to pearl-embellished logo designs. In addition, according to Gucci, the tool will allow you to find and try on shoes that have not yet been released. You can buy a pair of sneakers you like in the app or simply take a photo to post on social networks.
Added support for augmented realityBelarusian startup Wannaby. Working with Gucci is the company's first commercial project. The application is currently only available for iOS, and whether it will be released for Android is still unknown.
Fashion houses began to often use new technologies. Just think of Louis Vuitton bags with built-in flexible AMOLED displays or smart watches of the same brand.