“Happy farmer” with real vegetables and voice dating: what surprised startups in 2021

"International Recognition": EORA

In support of the 2022 FIFA World Cup,

Qatar began to do many international activities. The IT sector has not been left behind. On November 25–28, Qatar hosted the first e-commerce hackathon in the history of the state.

170 took part in the competitiondevelopers from Qatar, Kuwait, Saudi Arabia, Oman, Jordan, Lebanon, Tunisia, Morocco, Egypt and Turkey. The EORA MAGE team was the only one from Russia to win the Artificial Intelligence Solutions for E-commerce category.

EORA has registered as a resident of Jordan,since the hackathon was held only among the Arab countries. This was achieved thanks to the business development specialist of the team, who is a citizen of Jordan and studies in Innopolis. The guys won $350,000 for server facilities from Microsoft, got access to support services and investments in the amount of up to 75,000 QAR and other rewards from sponsors.

EORA presented its projectpersonalized avatar in Omniverse for large e-commerce companies. The platform will allow companies to create their own corporate “Alice” - an interactive avatar that both has a unique appearance and voice, and also performs the functions of voice assistants, recommendation systems and computer vision.

"Most Investment": UseTech

UseTech startup develops softwareprovision using Big Data technologies, robotic services, blockchain and neural networks. The team's key project is Unique Network. The system solves economic and token storage problems using Ethereum-based NFTs. Unique Network launched in the summer of 2021. The team created Substrapunks, the first NFTs on Polkadot, won Hackusama in 2020, and created the Substrate pallet for NFTs.

UseTech raised $11.3 million in October 2021investment in the second pre-sale round, bringing the project's total investment to $16 million. The investment round was led by Web3 investment pioneers Outlier Ventures, joined by NFT investors such as The LAO, Flamingo, Nalu Capital and others.

"Creative of the Year": "Thermopolis"

"Thermopolis" - a service for investing in agricultureeconomy with elements of gamification. Farmers often face difficulties in marketing their products to supermarkets and retail chains. They hand over their crops to resellers, and they set a price tag higher than the primary one by 200-300%. "Thermopolis" closes the pains of farmers through direct communication with the buyer.

The user can register on the Fermopolis platform, select a lot with a future harvest for financing and track the process of growing products in real time.

Initially, the gamified service representeda turkey farm: players invested in virtual birds, and in the end they received a real product. During the operation of such a trial version, platform users invested 600,000 rubles in turkeys, which allowed farmers to produce 3 tons of meat. And then "Thermopolis" won several grants in the amount of 5 million rubles.

Trendsetter of the Year: TalkNow

TalkNow, a hybrid of Clubhouse and Tinder, isa dating app where users can only communicate via audio messages. The idea of ​​the creators is to find a truly interesting interlocutor, and not just a superficially attractive object. To start using the application, you need to record a short audio.

There are several categories within the platform:relationships, friends and one-night. If the acquaintances do not communicate within 12 hours, the couple is deleted forever. According to the developers, this adds value to the identity of users and communication. In May 2021, the startup was supported by Diginavis and invested $100,000 with a project estimate of $1 million.

Upgrade of the Year: Kale

It all started with the creation of Clouddocs, a servicebased on preventive medicine - for people involved in their health. The creators of the project are faced with the fact that not everyone understands who a preventive medicine doctor is and what to do with him. The goal of such a doctor is to preserve human health by preventing the development of various diseases and pathologies. And these are not just check-ups once a year, but systematic communication with the doctor. It became clear that people are not ready for such interaction with a specialist. And to change the situation, the team did not have the tools yet.

Immersed in market research, the guys fromstartups realized that to develop a project on preventive medicine, different approaches were needed. We also found out that people are interested not only in medical indicators, but also in habits, nutrition, sleep, and the impact of these parameters on the quality of life. This is how the Kale project was born.

Kale is a personal well-being partner withtrusted experts from all over the world. The service helps to increase team efficiency, simplify hiring and retain employees with the help of a corporate well-being system. In fact, this is such a health coaching for companies and corporations with additional functions. The Kale team recruited coaches with a high level of education and qualifications. At the next stage, the guys standardized prices and automated a number of processes. The startup has taken off - the first round of investments has already been raised, the second is scheduled for 2022.

A startup is always an idea with which it is bornbig project. With the advent of the pandemic, trends and promising business areas have changed dramatically. Digital medicine and biotechnology have become increasingly in demand. Users are more likely to immerse themselves in mental health topics. The lockdown contributed to the emergence of remote interaction services for people, so dating applications are waiting for a new round of development. Consumer habits and the e-commerce market are also rapidly transforming, and we are seeing new e-commerce solutions. Trends will continue to change, thanks in part to innovative startup projects that are already influencing our lives.

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