Headphones AirPods 2 did not meet the expectations of Apple

A few months ago, Apple released the second generation of AirPods wireless headphones with wireless

charging case. And now Counterpoint Research analysts have released a report on the results of the first quarter, from which we can draw the first conclusions about the success (or vice versa) of AirPods 2.

Not for sale

According to the results of the first quarter, Apple's sharein the market for wireless headphones and accessories remained the same as the previous quarter. Thus, the launch of AirPods 2 had virtually no impact on the company's overall sales, despite the expectations of Apple and analysts.

“Sales of the new model were weaker than initially expected due to mixed market reactions,” Counterpoint analysts said.

Moreover, thanks to promotions and discounts, the first generation of headphones is selling much better than the second.

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Most likely, users expected morechanges from the new AirPods. In addition to the case, the headphones received a new H1 chip and new Siri commands, and the talk time increased from 2 to 3 hours. Otherwise, these are the same AirPods with an identical design. But the final sales results will be known later, since the headphones were released at the end of the quarter.

Despite this, Apple still remains the undisputed market leader with a share of more than 50%.

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