Hit marketing: Sony is preparing the first 100-megapixel camera and something else

At the beginning of 2020, when the trend for ultra-high resolution mobile cameras (108 MP) began, Sony and Honor

criticized this approach.The explanation for this was simple: the tiny pixel size (less than 1 micron) “is not capable of providing decent light sensitivity and image quality”. And now, less than three years have passed since Digital Chat Station announced Sony’s intention to enter the 100-megapixel camera market. The reason for such a sharp change in Japanese rhetoric is not mentioned, but the source indicates a desire to impose competition on Samsung, which rules in this segment. Sony's first 100MP sensor will be part of the IMX800 series and will be introduced in the near future.

Fortunately, the Japanese have a much more pleasantsurprise - a new top-end sensor of the IMX900 line with a huge matrix, the resolution of which has not yet been mentioned (most likely 50 megapixels). But Samsung is not far behind: the company is preparing the heir to the luxurious GN2 with an even larger sensor. Looking forward to the battle of the coolest camera phones?

    © Vladimir Kovalev.

    Sourced from weibo.com