The Honor brand recently presented its new flagships Honor Magic 3, Honor Magic 3 Pro and Honor Magic 3 Pro+, which marked its
What are you up to
Company CEO Zhao MingMing said at a press conference that Honor will strive to compete with Apple in the premium device segment. Moreover, the brand intends to win the smartphone market share from Cupertino residents. For now we are talking only about the Chinese market, but we will not be surprised if in the future Honor aims at the global market.
And the prerequisites for this already exist:According to the CEO, the company managed to increase its market share in China from a historical low of 3% to 14.6% in just three months. This has also allowed it to become one of the leading smartphone brands in its home market during this time.
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By the way, the manager had previously voiced these plans: in July he stated that Honor products would compete or even surpass Apple gadgets.
In addition, the brand is aimed at investinginto the market and its research and development in order to better compete in the global market. In other words, the company is also looking to focus on overseas markets outside of China.
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