How cats and dogs influence the behavior of their owners

Scientists from Kent State University conducted a series of studies in which they found out,

It turned out that those who have dogs are usually more at riskAs for cat owners, they leadThey are more cautious and react more to advertising that is associated with risk aversion.Discuss

Lei Jia of Kent State University and along with fellow marketing professors Xiaojing Yang and Yuwei Jiang conducted 11 studies on the behavior and personality of cats, dogs, and their owners.

During the first two studies, it became clear thatpeople in states with more dog owners were more likely to get covid in 2020 than those who live in areas with more cat owners.

In another study, researchers asked participants to imagine they had $2,000.They also had to choose which fund to invest in: a more conservative one or a riskier one.At the same time, dog owners were more likely to choose to take risks, while cat owners were more likely to choose the opposite.

Another study was aimed at studyingresponses to an advertisement by 283 undergrads. They also needed to remember their interactions with the cat or dog before starting the task. It turned out that those who thought about the dog were better at perceiving advertisements that talk about the benefits of massage for the body (speeds up metabolism, rejuvenates, etc.), and those who thought about the cat were more “led” to phrases about massage like “reduces pain in the body”, “reduces tension”, “relieves stress”.

Scientists believe that this behavior of people is due to the fact that memories of cats or dogs also pop up in their heads.For example, dogs can be impatient and cats can be cautious.