Last week marked 15 years since Apple began selling the original iPhone. The Wall Street Journal took
First of all, the iPhone changed the corporatethe culture of Apple itself. Employees could no longer put down their smartphones during meetings. They were able to always be in touch, exchange messages and check information. However, the employees then had no idea how the iPhone would be accepted outside the company.
As for the App Store, by the time of launchmanagers expected to have 50 applications at launch, which would be considered a great result. Not only did the number exceed Apple's expectations, but by April 2009, 25,000 apps a week were being submitted for approval.
Also, one of the managers told a funnyhistory. His 5-year-old daughter was very addicted to a game called Smurf Village. She played it for weeks. One day, the man received a credit card bill that showed he had paid more than $450 to Apple, his own employer. It turned out that his daughter spent the money in the game. This, combined with customer complaints, spurred the team to create the "Miley Rule", which required additional review of kid-friendly apps.