HTC, which continues to end quarters with losses and has almost left the market
Who is it?
Cher Wang recently resignedHead of the company, which he held since 2015. In his place came Yves Maitre (Yves Maitre), for many years engaged in devices in the European mobile operator Orange.
The new leader recently spoke at the TechCrunch Disrupt conference and spoke quite frankly about HTC's plans for the future.
According to Mater, HTC made a mistake over time and simply stopped introducing new technologies into their devices.
“And companies like Apple, like Samsung and,most recently, Huawei did an incredible job by investing in their hardware solutions. We did not do this because we invested in innovations in virtual reality, ”he said.
Therefore, now the company has to catch up. And it seems that the new chapter of HTC hinted that they will try to take advantage of the problems of Huawei.
“Competition is changing. There is a situation when the buyer is disappointed that he can no longer buy the latest Huawei phone. How to give our customers the opportunity to return to what they want, in terms of the best-in-class equipment and photography, these are the issues that HTC intends to resolve in the coming months, ”said Yves Maitre.
In the future, the manufacturer will focus on developed markets with high GDP, and in a few years will develop 5G.