“... So, the famous foreign artist Monsieur Woland performs with a session of black magic! Well, we are with you
Mikhail Bulgakov, "The Master and Margarita"
This week on the Internet swept anotherwave of exposures. No, not even revelations, but “revelations.” It all started on March 8, when Huawei Consumer Business Group executive director Yu Chengdong published a post in the Chinese social network Weibo, in which there was a transparent hint at the zoom capabilities of the still-unannounced Huawei P30 smartphone. Which, by the way, was mentioned openly in all nine images, laid out in a beautiful square according to all Instagram canons, which, in fact, introduced this fashion to square photos. All pictures were accompanied by the hashtag #RewriteTheRules (translated from English - “rewrite the rules”). Revision ggBy the way, that is exactly what interpreted this move.- as "a few posters with a hint of" super zoom "in the devices." With a hint, for all sensible people it was clear that the pictures were not taken by the camera of the smartphone itself. And this was not discussed in the text of the post either. And, according to rumors, the new smartphone will have a triple camera, one of the modules of which will use a long-focus lens that uses 5x zoom, and in the Pro-version it will use 10x zoom.
The session of "exposing" did not keep us waiting andinquisitive (I must give them their due - there is nothing reprehensible in this, but this was done all for the sake of “HYIP” rather than with the goal of bringing Huawei’s representative to clean water) the minds immediately dug out that the originals of the pictures were taken from Getty Images made by the camera Huawei P30, as if it was not obvious. In this regard, I want to ask a question: my dear ™ (pronounced in the voice of a famous Ukrainian actress, with particular strain in her voice), but for you it is not obvious that the executive director does not go to shoot a volcanic eruption just for the sake of a beautiful photo in a social network?
Snapshot posted on Weibo social network
Yes, and for someone is a big secret how exactly SMM-services of companies that prepare beautiful visual materials in advance work?
Getty Images photobank preview
By the way, this is not the first such scandal inindustry. The pioneer, like in many other areas, was Nokia, which was seen in embellishing reality with the Nokia N95, when it used at least real pictures taken by the camera of this smartphone, but with professionally exposed lighting. Then she was in the epicenter of the media scandal with the 2012 Nokia Lumia 920 model. Now the original video, of course, is not available, but on YouTube you can find its echoes:
Nokia, of course, immediately announced that cheating was notincluded in her plans, and the commercial should have focused on the possibilities of stabilizing the image of the camera of the smartphone, making it as clear as possible.
Huawei itself attacked the same rake, which already in 2016 published a picture on Google+, which, according to the authors, was supposed to demonstrate the advantages of that year’s flagship Huawei P9.
In fact, the picture was taken by a professional camera Canon EOS 5D Mark III, which was easy to find in the EXIF data of the photo on Google+:
But if in those cases both Nokia and Huawei didsomething that could be interpreted as an attempt to distort the real situation, showing their products in a more favorable light with the help of professional technology, now everything is different. Well, in fact, do you really think that this picture was taken by phone? Does the frankly painted over-the-top flare mean nothing at all? Well, if someone wanted to mislead, giving a picture of a real photo, shot by the camera of a smartphone, probably, would have acted much thinner. Especially in the days of the Internet, when almost any information is easily verified. Maybe everything is much easier? Maybe this is just what it is? An ordinary advertising tool called a teaser? Attracting attention to the product on the eve of the official announcement?
Of course, all this extra hype is only onHuawei hand and its flagship smartphone. Once upon a time, only Apple was able to play such games well, throwing information space with rumors and "plums". No, like many times before, the idea was invented, of course, not by Apple - the manufacturers of push-button phones played these games long before the appearance of the first iPhone, but Apple raised the exaggeration of rumors and discussion of still unannounced devices to the special rank of advertising “art” - when your brand reaches the level of religion, the media begins to look for hints in any of your pictures, discussing each fragment of the published image, and trying to read through it, as if in the thick of coffee. Now other strong players have already come to grips with them - for example, Samsung has also learned how to turn presentations into shows, and launch new product discussions before their official presentation. Huawei also learned this, which also has all the possibilities for such games.
That's when Huawei employees send New Yearcongratulations on Twitter from the iPhone, and it immediately becomes apparent, here the company responds immediately, fining and deducting those who are guilty. And here there is a rather beautiful and verified statement with gratitude for the attention shown. Say, this is just "advertising posters" and "we wanted to hint at new opportunities." But not all media are able to correctly interpret hints. Yes, and the ability to raise HYIP, again, in the world of modern media is valued much more than the skill of recognizing hints.
In general, as the old man Confucius said (you are allyou won’t check whether you’ve said it or not: there wasn’t any Internet, there were no witnesses either), “If there are flies, there should be manure heaps”. What, in translation from ancient Chinese, means: well, what's the point? There is always another person on the Internet who wants to engage in black magic sessions with its obligatory exposure.