Human meat burger made in Sweden

Oumph! created a burger that they say tastes like human meat. “In development

No one was harmed by this product,” the company said.

“We developed this burger in the blink of an eye once we knew the flavor and texture we were looking for,” the co-founder of Oumph! said in a YouTube video. Anders Linden.

At the LOLA MullenLowe agency fromMadrid, which developed the ad campaign, said their goal is to “convince” meat lovers that plant-based products can “mimic the taste of any meat.” The campaign received a Silver Award at Cannes Lions, the international festival for the creative marketing community.

Plant-based meat already exists.for quite some time and is recommended to all those who want to give up animal meat. Compared to lab-grown meat, plant-based meat is already more affordable.

Meat of animal origin often containshigh in fat, and its consumption is associated with a variety of diseases. In addition, raising livestock comes with enormous environmental costs. According to the Food and Agriculture Organization (FAO) of the United Nations, livestock production accounts for 7.1 gigatons annually. carbon emissions (about 15% of the total mass).

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