IKEA also decided to roll out an Apple Mac Pro

At the WWDC 2019 Developer Conference, Apple introduced the new Mac Pro professional PC, an unusual

the design of which all caused an association with the usual kitchen grater.


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Advertisers IKEA did not miss the opportunity to roll out Apple and released their advertising float.

What is offered

The Bulgarian division of IKEA and the advertising agency The Smarts offer the usual grater for only $ 2.30. At the same time the poster slogan reads: “Designed for apples” (Created for apples).

In addition, the word "iDEALISK" leaves no doubt that IKEA alludes to Apple.


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Recall, we recently wrote that the company MSI also pinned Apple with its monitor stand in its ads.