Xiaomi has a huge number of sub-brands, and now there is another addition to their ranks.
Good
welcome, Zimi
Xiaomi's new subsidiary is Zimi.This happened after Xiaomi Group bought out 50.09% of Zimi shares, which cost it $205 million. Since before this she already had 49.91% of the shares, Xiaomi is now the full owner.
Zimi was founded in 2012, and a year later it joined numerous Xiaomi partners. The company's founder, Zhang Feng, even became vice president of the Xiaomi Group.
Zimi specializes in the production of accessories forsmartphones - chargers, cables, etc., which are released under the ZMI brand. Now its developments should help Xiaomi increase its competitiveness in the smartphone market.
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