In an interview with Bloomberg, the head of YouTube Originals, Susanne Daniels, spoke about the company's plans
The division will be headed by Ben Relles,former Director of Comedy for YouTube Originals. The creators are still silent about the details of the project, they only said that its announcement will take place very soon. If we take into account how powerful a tool, in the form of video hosting, is in the hands of the authors, we can say with confidence that we have before us potentially the largest project in its genre. Apparently, this is Youtube's way of trying to attract attention to its paid YouTube Premium subscription, which will likely provide access to the show.
Interactive stories are becoming increasingly popular now, especially in the United States. Previously, the American supermarket chain Wallmart invested $250 million in the creation of a similar TV show.