The Instagram team has started testing a new video editing tool called “Reels.” He
What is known
As TechCrunch reports, via "Reels"users will be able to record 15-second videos, adjust playback speed, add augmented reality elements, background music, or borrow an audio track from other videos—similar to TikTok's Duet feature. Published videos will be displayed in “Stories” or, if they gain popularity, in a separate “Top Reels” tab.
Music is added from the music libraryFacebook or hashtag. Users will be able to record, upload and merge multiple clips at once. The first stage of testing will take place in Brazil. As explained on Instagram, the country was chosen because of its large audience and love for music videos. Below is a visual demonstration of the tool.
China rocks the industry again
The huge popularity of Chinese TikTok (orDouyin) is a huge eyesore for social media developers, especially Facebook. The company has already made an attempt to clone the application by releasing Lasso, but it turned out to be unpopular. Apparently, Facebook decided to go the proven route and simply added exactly the same functionality to Instagram. It was a similar story with Snapchat's Stories in 2016.
“There are no two identical products, video sharing withmusic is a pretty universal idea. We think that everyone can be interested in using it, ”comments Robby Stein, product director for Instagram.
Also, according to rumors, TikTok is preparing its response andGoogle. It’s too early to say exactly what will come of all this, but the clouds around the application are starting to gather. Even though TikTok has more than 122 million active users in the US, US regulators are already starting to put a spoke in its wheels. Most recently, the Federal Trade Commission fined the app's developers $5.7 billion for collecting children's personal data and ordered the removal of all videos posted by minors. In the next update, TikTok prohibited children from posting posts, but left the ability to view other people’s posts. There are no such restrictions on Instagram.
Background
Previously tester and software developerJane Manchun Wong discovered the Scenes feature in one of Instagram's test builds. It appears that "Scenes" is the working title for "Reels".
Instagram is working on Scenes, a TikTok-like video editing / remixing tool for Stories
Other users will be able to remix your “Scenes” if your account is public
You are given music, video speed, timer, AR Effect, etc to edit each clip
This feature is previously known as Clips pic.twitter.com/5y1DGACFis
- Jane Manchun Wong (@wongmjane) November 12, 2019
The release date for “Reels” is still unknown. Both iOS and Android versions of Instagram will be supported.