Instagram borrowed functionality from TikTok for its new video editor

The Instagram team has started testing a new video editing tool called “Reels.” He

combines the best features of Instagram and TikTok.

What is known

As TechCrunch reports, via "Reels"users will be able to record 15-second videos, adjust playback speed, add augmented reality elements, background music, or borrow an audio track from other videos—similar to TikTok's Duet feature. Published videos will be displayed in “Stories” or, if they gain popularity, in a separate “Top Reels” tab.

Music is added from the music libraryFacebook or hashtag. Users will be able to record, upload and merge multiple clips at once. The first stage of testing will take place in Brazil. As explained on Instagram, the country was chosen because of its large audience and love for music videos. Below is a visual demonstration of the tool.

China rocks the industry again

The huge popularity of Chinese TikTok (orDouyin) is a huge eyesore for social media developers, especially Facebook. The company has already made an attempt to clone the application by releasing Lasso, but it turned out to be unpopular. Apparently, Facebook decided to go the proven route and simply added exactly the same functionality to Instagram. It was a similar story with Snapchat's Stories in 2016.

“There are no two identical products, video sharing withmusic is a pretty universal idea. We think that everyone can be interested in using it, ”comments Robby Stein, product director for Instagram.

Also, according to rumors, TikTok is preparing its response andGoogle. It’s too early to say exactly what will come of all this, but the clouds around the application are starting to gather. Even though TikTok has more than 122 million active users in the US, US regulators are already starting to put a spoke in its wheels. Most recently, the Federal Trade Commission fined the app's developers $5.7 billion for collecting children's personal data and ordered the removal of all videos posted by minors. In the next update, TikTok prohibited children from posting posts, but left the ability to view other people’s posts. There are no such restrictions on Instagram.

Background

Previously tester and software developerJane Manchun Wong discovered the Scenes feature in one of Instagram's test builds. It appears that "Scenes" is the working title for "Reels".

The release date for “Reels” is still unknown. Both iOS and Android versions of Instagram will be supported.