Rumors that Instagram is preparing its TikTok competitor have been circulating for a long time. Now the company announces the launch
What it is
The Reels service will be available as part of the mainInstagram applications. It will allow you to create and post short videos (up to 15 seconds long) with music or other sounds. Users will also have access to a set of editing tools. For example, filters, a countdown timer and functions for adjusting playback speed.
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When and where
Reels for several monthstested in Brazil, France and Germany, and now the company has decided to expand its geography. In early August, the service is promised to be launched in the USA and other countries, but which countries are not specified, as well as the specific launch date. Sources say Reels will launch in more than 50 countries in the coming weeks.
It looks like Instagram has decided to launch the service fasterAgainst the backdrop of a TikTok ban in India and a possible block in the US: President Donald Trump's administration recently said it was considering blocking TikTok for reasons related to national security.
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