Intel mocks the flaws of the M1 ARM-powered MacBook in its new ad campaign

For many years, Intel and Apple were partners, but everything changed with the release of the first Apple devices

with proprietary M1 ARM chips. As a result, Intel launched the Go PC advertising campaign.

What is offered

The main goal of the campaign is to motivate users to switch from MacBook laptops to Windows devices by ridiculing the shortcomings of competitors. Several posts on the social network Twitter indicate this.

One of them cites the lack of a touch screen as a disadvantage of the Mac.

Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPC

- Intel (@intel) February 2, 2021

The second post mentions the game Rocket League, which is not available on the Apple platform.

Only a PC can power scientists and gamers alike. #GoPC

- Intel (@intel) February 10, 2021

Intel also enlisted the help of video blogger John Rettinger, who in his video compares a MacBook and a Windows laptop with an 11th generation Intel Core CPU.

It seems that the advertising campaign is only gaining momentum and we will soon see even more posts like this.

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