Apple has announced its first quarter 2023 results, which corresponds to the second quarter of fiscal 2023.
What is known
Apple's revenue fell 3% fromthe same period last year and amounted to $94.8 billion. At the same time, the smartphone segment brought in $51.33 billion, which became a historical maximum. The growth was 2%. This can be considered a success, because. for all manufacturers, the last quarter was unsuccessful - sales fell by 15% on average.
Smartphones provided more than half (54%) of allApple's revenue. However, net income fell from $25 billion to $24.16 billion, and operating income from $29.9 billion to $28.3 billion. The profit margin was 44.3%.
Mac sales fell 31% year-on-year to $7.17 billion. But that's no big deal given the 33% year-over-year decline in the global personal computer market.
Revenue from the sale of iPad tablets also fell,but not so fast. Sales fell 13% to $6.67 billion despite the emergence of models with M2 chips. This is in line with Apple's expectations, although analysts had forecast higher revenue.
Wearable gadgets, including headphones, have broughtcompany $8.76 billion, down 1% from a year earlier. Total product revenue fell 5% to $73.9 billion. The rate of return is 36.7%. The main reason for the fall is low demand for Macs.
In services, Apple generated a record $20.9 billion in revenue. Compared to the first quarter of calendar year 2022, revenue increased by 5.5%.