iPhone 14 Pro is on sale in China with a $120 discount due to a sharp drop in demand

Residents of China have become less likely to buy Apple's next-generation flagship smartphones.Because of this, some

stores are forced to reduce the price of the iPhone 14 Pro, which is rare.

What is known

Even though the iPhone 14 series debutedless than half a year ago, the Pro and Pro Max editions are already available in China with a discount of over $100. In particular, the cellular operator China Mobile offers customers to save $120. At the same time, the Chinese Apple store sells smartphones at a starting price.

Discounts appeared on the eve of the New Year onlunar calendar. How long they will last is still unknown, but their appearance indicates a drop in demand for the American company's equipment in its largest market.

Jefferies estimates that discounts on Apple electronics have increased markedly compared to January 2023. At the same time, shipments of iPhone 14 models in comparison with the iPhone 13 fell by 28% at the start of sales.

Recall that Apple recently reported the biggest drop in revenue since 2016. Last quarter, revenue was $117.2 billion, down 5% year-on-year.