“It didn’t work”: sales of smartphones collapsed in Russia after price increases

In Russia, sales of new smartphones have dropped to the same numbers as they were 5 years ago. However, some

sources report that smartphone sales are estimated at the “lowest in a decade”, in monetary terms they were at the level of “pandemic 2020”. Discuss

According to analysts, the drop in sales is due to a decrease in real incomes of Russians and rising prices for new smartphones. Therefore, users prefer not to update gadgets, but to repair.

In general, the situation with sales is as followsway. According to Beeline, the total sales of smartphones are 4-5.7 million units, in money - 105 billion rubles. Approximately such figures are given in Tele2. Representatives of MTS say the same - 4.5 million smartphones worth 103 billion rubles.

MTS noted that overall sales fell by 30%. MegaFon Sales Director David Borzilov said that the company noticed a decrease of 17%, Tele2 - 23% in units and 12% in rubles.

According to the founder of Telecom DailyDenis Kuskov, despite parallel imports, the range of devices has become poorer, so buyers often pay attention to used smartphones. The share of such devices grew by 50%.