The Ukrainian company KIVI announced that it has attracted $13 million in investments.
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“We have been looking closely at the KIVI brand for several years andto his team. We were interested in their annual growth dynamics, successful expansion into European and Asian markets, as well as a very professional approach to product development and business. Therefore, our company has made a decision to interact with KIVI in a more focused manner, to share its expertise and resources with them. Such a strong mix of initial factors gives us full confidence in the success of our joint project, ”said CEO of MTS Forest Oy.
The details of the agreement are not disclosed, it is only knownthat it will last 5 years and investments will be directed to the development of KIVI hardware and software solutions for a new line of smart TVs. That is, we are waiting for an updated design, improved performance, sound, image quality and much more. By the way, it can be assumed that thanks to this partnership, in the future MTC will use KIVI’s developments in its devices.
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World's second largest ODM TV manufacturer to invest $ 13 million in KIVI TVs
And this is only for 2021.
While the contract provides for a 5-year partnership.
One of the leaders of the CIS market, developer andTV manufacturer KIVI signed a strategic partnership and deep integration agreement with the world's second largest electronics manufacturer MTS (China, Shenzhen).
The details of the agreement were not disclosed, however, KIVI announced that the document provides for a number of innovative projects aimed at developing products under the KIVI brand over a period of 5 years.
It is known that already in 2021, within the framework ofsigned agreement, the Chinese manufacturing giant will invest more than US$13 million in the development of the new KIVI 2021 line of smart TVs alone. Investments will be aimed at developing new hardware and software solutions for a significant increase in productivity and the implementation of a number of innovative technologies, new design solutions, as well as improving image quality and sound.
“We have been eyeing the brand for several yearsKIVI and his team. We were interested in their annual growth dynamics, successful expansion into European and Asian markets, as well as their very professional approach to product development and business management. Therefore, our company decided to interact with KIVI in a more focused manner and share our expertise and resources with them. Such a strong mix of initial factors gives us complete confidence in the success of our joint project,” – stated the CEO of MTS Forest Oy.
Considering the vast expertise and experience of MTS,production sites of which many well-known world brands are assembled, such a focus on a joint project opens up huge prospects for the KIVI brand.
According to the Vice President of Manufacturing andinnovations of Evgeniy Rudenko, 2020 became historic for the KIVI company. “In the first half of the year, KIVI signed a cooperation agreement with the American Google and already in August presented the results of such a partnership in a new line of its televisions. In the second half of the year, we negotiated with our Chinese partners from MTS about a very deep collaboration, and already in 2021 we will show results in our new products,” – noted Evgeniy.
According to the KIVI management, a deepinteraction with such a global giant as MTS will give a very powerful impetus to the company's business, take it to a completely new stage of development and allow us to offer customers the best product that exceeds all their expectations.
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