In analytical reports, there is usually a lot of attention paid to the largest smartphone manufacturers, but not
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Let's start with Chinese manufacturers.Among them, it is worth highlighting Transsion, which sold 82.4 million smartphones last year (+ 35% by 2020); that's more than Huawei and Honor combined. However, it did not start 2022 very successfully: 17.75 million smartphones in the first quarter (-11%). But Lenovo / Motorola are doing well: in January-March 2022, they sold 11.48 million smartphones (+4%), and for the whole of 2021 - 51.2 million (+15% by 2020). TCL can also be attributed to fairly large manufacturers. Last year, it sold 16.4 million smartphones (+27%), in the first quarter of this year - 3.87 million (-1%)). Its rapid growth is due to the departure of LG and Vsmart from the smartphone market; cheap smartphones in the US are now sold mainly by TCL.
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HMD/Nokia also shows rapid growth.Last year it sold 10.5 million smartphones (+28%), at the beginning of this year - 2.42 million (+29%). This growth is most likely due to problems with Huawei / Honor, buyers of their budget in Europe are switching to Nokia. Last year was also successful for ZTE: 8.6 million smartphones (+37%). But 2022 started poorly: only 1.68 million smartphones in three months (-11%). The next line, despite a rapid fall, was held by Wiko (2.3 million smartphones last year (-24%), 390 thousand at the beginning of 2022 (-25%)). However, Hisense is already very close: last year it sold 2.2 million smartphones (+16%), at the beginning of this year - 410 thousand (-24%).
Meizu again sold less than a million smartphones in a year - about the same as Coolpad and Gionee
Other Chinese manufacturers are really baddistinguishable at the scale of the map. Among them, unfortunately, is Meizu: last year it sold only 800 thousand smartphones (+14%), in the first quarter of 2022 - 60 thousand (-67%). The once large company Coolpad continues its decline: sales in 2021 amounted to 500 thousand units (-54%), at the beginning of 2022 - 50 thousand units (-69%). Gionee is somewhere nearby: last year it sold 400 thousand smartphones (+33%), at the beginning of this year - 10 thousand (-95%). About 10 thousand smartphones per quarter are sold by LeEco, K-Touch and Haier; these are basically ultra-budget devices based on Spreadtrum processors, which are fakes of iPhone or Huawei.
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Let's move on to manufacturers from other countries.In addition to Samsung and Apple, the largest player there is Kyocera, which sold 3.6 million smartphones last year (+44%), and at the beginning of 2022 - 920 thousand devices (-1%). Next comes Sony, whose sales last year amounted to 3.1 million units (+7%), and at the beginning of this year - 610 thousand units (+39%). Another Japanese manufacturer, FCNT (ex-Fujitsu), sold 2.6 million smartphones last year (-7%), and in January-March this year - 1.01 million (+29%). Oddly enough, Sharp was included in the Others category in the report, although it often outperforms all its Japanese competitors in reports on the Japanese market.
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Last year was also unsuccessful for ASUS, whichsold only 700 thousand smartphones (-50%); at the beginning of this year, sales amounted to 140 thousand units (+40%). A similar level is demonstrated by the Indian Micromax: 700 thousand last year (+75%), 120 thousand in January-March of this (-43%). Rapid growth has allowed it to once again become India's largest smartphone brand, overtaking Lava, which sold just 600,000 smartphones last year (-33%). However, the beginning of 2022 was once again more successful for Lava: 170,000 units (-6%). Sales of Microsoft smartphones (we are talking about the Surface Duo series) last year amounted to 60 thousand units (-69%), HTC smartphones (mainly the Desire series) - 130 thousand units (-48%).
© Ilya Nerybov.
According to IF/News