Microsoft is building the Xbox mobile game store to take on Apple and Google

Currently, various regulators are investigating the acquisition of Activision Blizzard and in the course of similar investigations

Lots of interesting information follows. We recently learned that Microsoft is developing its own game store for mobile devices.

What is known

Rumors about something similar began to circulate at the beginning of this year. Apparently, the company's plans include the creation of an Xbox mobile gaming platform and a store. Here's what the docs say:

"The transaction will improve Microsoft's ability to createnext-generation game store that will work across devices, including mobile, thanks to the addition of Activision Blizzard content. Building on Activision Blizzard's existing gamer communities, Xbox will look to expand the Xbox Store to mobile devices, bringing gamers to the new Xbox platform. However, removing consumers from Google Play and the App Store on mobile devices will require major changes in consumer behavior. Microsoft hopes that by offering popular content from established developers, gamers will be more likely to try new things."

call of duty:Mobile and Candy Crash Saga are very popular titles published by Activision Blizzard and King owned by Microsoft. The company can use them to create its own game store to compete with Google Play and the App Store. Given Apple's policy, Microsoft's store is unlikely to be a real competitor on the iPad or iPhone in the near future.

In general, in order to compete, Microsoft will needtry very hard, because it is necessary to attract various developers who will make games for it, as well as offer favorable conditions compared to the App Store and Google Play.

Source: The Verge

For those who want to know more:

• Deal of the century: Microsoft buys Activision Blizzard for $68.7 billion
• Sony put forward its demands on Microsoft regarding Call of Duty after the Activision acquisition. No exclusive content, bonuses, modes and better optimization